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Over time design tools and media have changed; the creative process, methodology, and thinking remain at the core of problem solving.
define the problem.
Solutions unfold from intelligent thinking and marketing insight. Objectives and criteria should be developed from company information, research and experience. Only after the project objectives are understood, should design begin.
create solutions.
Once the objectives are set, questions asked and answered, we explore the possiblities. Concept, copy and design development begin always keeping in mind the objectives but not allowing them to stymie creative solutions. Then, with you, we evaluate each solution.
achieve results.
Design creates the visual message that reflects and supports the company's corporate image or brand. Design helps to communicate key messages and achieve strategic marketing results.
Whether your company has a perception problem or is embarking on a new venture, design can set the tone of your message to help establish your position in today's competitive marketplace.