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For businesses that want to

stand out...

 

Efstathiou Solutions is a communications design firm that has helped large corporations and small companies with effective marketing communication projects.

 

We work with architecture and architectural engineering, construction, real estate, environmental engineering, technology, medical devices, financial, social services, and professional services firms.

 

Our goal is to support you with marketing solutions that meet your objectives.

Schedule an appointment
617.605.6221 or

jefstathiou@comcast.net

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Beyond cosmetics ...

How to make corporate identity (brand identity) work harder for the organization

What has been missing from making corporate identity relevant to the management process is the understanding and interpreting of how corporate identity relates to the fundamental workings of the business. Identity is a corporate resource that is not always fully utilized.

Business owners who recognize and utilize corporate identity as a key factor in competitive differentiation – and, thus, in a company's overall business strategy – stand to gain a decided business advantage.